I know as well as the next person just how competitive eBay can be. Finding your first profitable niche can seem daunting with so many other sellers already selling seemingly everything under the sun. And even when you have started to sell successfully the battle isn't always over, as there are often others ready to step in and undercut you.
But, before you walk away from your computer and throw in the towel let me reassure you that with a bit of dedication, a little hard work and the right information you can certainly compete in a competitive market and you don't necessarily have to conform to what others think is right. In fact sometimes doing your own thing can work to your advantage.
I want to introduce you to one piece of information that will help your eBay listings stand out dramatically amongst your competitors and will increase buyer trust and ultimately your sales and it's something that I don't see that often in listings.
I've actually read posts about this on the eBay forums where members have stated that they wouldn't ever do this as it looks like boasting or blowing your own trumpet. What? That's ridiculous and you'll see why in a minute because I'm talking about using feedback quotes within your eBay listings to promote your goods and your services.
I am incredulous that despite just how successfully this strategy works time and time again, I still see listings from eBay sellers who don't feature it and openly dismiss it on the forums!
Now I know that visitors to your product listings can certainly see the feedback from other buyers if they follow the link to your own feedback, but why make them take this extra step to see how brilliant you are when you could simply provide the information at their fingertips!
You should be proud of the compliments you have received from past customers and you should be shouting it from the rooftops! Used correctly in your listings, displaying your feedback will give your sales a real boost over your competitors.
Why is feedback so important?
Let me tell you just how much of a difference it can make to your sales.
In creating an eBay listing you are actually selling two different things; your item obviously, but also you are selling yourself. Your description and photos may work sufficiently well to sell the item, but how will visitors to your listings know that you yourself are a reputable seller, and that they should spend their money buying from you?
Simple! By reading the feedback from your other happy customers.
All you need to do is add a couple of genuine sentences from past clients detailing how happy they were with the service and the product. You can do this by simply cutting and pasting some of your feedback comments or you can use some easy to use special software called Feedback Analyzer Pro which includes a Feedback Ad Creator which will set your feedback out in a very professional looking table which you can then place in your listing.
These feedback comments will instantly build your credibility with new potential buyers and as you know, buyer trust is essential to help you to complete sales successfully, particularly if you are selling within a very competitive market.
Did you know that many of your own prospective clients will be happy to pay more money for a good service? Give them confidence that the service that you provide is worth the money that they will pay, and not only will they be more likely to buy from you this one time, but you will also increase the likelihood that they will return time and time again.
It isn't just about convincing your visitors that you are great though, you also need to convince them of the merits of the product that you are selling. If you have had any feedback lately that relates to the items you sell rather than your service consider including these statements in your description to show that real people are enjoying your product, and that it lives up to the hype that you have generated in your description.
I suggest you try this out and see the difference it makes to your sales. It's a very easy way of out-smarting your competition and letting potential buyers know how good you and your products are. So, in this case, rather than following the crowd and worrying that you are 'boasting', you should strike out on your own and really shout about your positive feedback.